• Does Google Hate B2B Advertisers?

    Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn't believe Google caters to b2b advertisers, but goes out of their way to accomodate b2c. After Google’s annual big Adwords announcement conference call, Melissa said she " held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers." Melissa has been doing PPC since the dawn of Adwords in 2002. She's currently Search Supervisor at gyro, the largest independent B2B agency in the world. Original Air Date: November 2, 2017
  • LinkedIn Targeting Methods and Campaign Strategies

    Today on PPC Rockstars AJ Wilcox joins David. AJ is the LinkedIn Ads Evangelist for B2 Linked discusses LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently. LinkedIn Targeting Methods and Campaign Strategies. AJ runs and consults for the world's top LinkedIn advertising accounts. He fell in love with LinkedIn advertising back in 2011, and left his job to found B2Linked.com in 2014. He loves to help B2B companies make the most of the LinkedIn for recruiting and lead generation. Original Air Date: October 19, 2017
  • Demographic Targeting and Customized Ads

    Demographic Targeting and Customized Ads as David Szetela welcomes back AdAlysis Co-Founder Brad Geddes. We learn about how it can apply to Facebook advertising, getting granular with messaging and graphics on ads in general, plus segmentation concerns. Original Air Date: September 21, 2017
  • Programmatic, SEM, Content Marketing and Investment

    Today on Fjorgecast Tim Barsness will be talking with Humphrey Ho about the largest digital agency in China, Hylink. Hylink Digital is China’s largest, independent digital full service agency. Hylink has been around in Bejing and most of the rest of China since 1994. Ranked #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years in a row, 2009-2016; and named a multi-year Effie Greater China Most Effective Independent Agency Network of the Year. Hylink Digital is comprised of industry leading units in the following disciplines: digital media, interactive creative, programmatic, SEM, content marketing and investment, EPR/social, research and insights. With headquarters in Beijing, the agency has a total of 16 offices worldwide. Hylink Digital services Fortune Global 500 companies, both headquartered in the U.S. and abroad. Humphrey ended up dropping out of med school to take an MBA that landed me at a startup that then hit the recession not too long after. Managed to sell it at a discount and decided to retire to a tire manufacturer that was then bought by a very large tire conglomerate in China. Original Air Date: September 19, 2017
  • Intellectual Property, Technology Commercialization, and Product Development

    Today on Entrepreneur Effect Dush is Join3ed by Cristal Glangchai, PhD. Over the years, Dr. Glangchai has worked in intellectual property, technology commercialization, and product development. She received her B.A. in Plan II, B.S. in Mechanical Engineering, and M.S. and Ph.D. in Biomedical Engineering from The University of Texas at Austin, where she was recently a featured alumni. In addition, she holds two doctoral certificates in Nanoscience and Nanotechnology, and Molecular Imaging for Diagnostic and Therapeutics. Dr. Glangchai is a member of Springboard Enterprises, a nonprofit resource hub of entrepreneurs and investors dedicated to building high growth, technology-oriented companies led by women. She is also a mentor for the TechStars Austin chapter. In addition, Dr. Glangchai is affiliated with the American Society for Engineering Education, American Society of Mechanical Engineers, Controlled Release Society, BioAustin, Austin Women in Technology, RICE Alliance, RampCorp, Geekdom, and Geekdom Fund. Original Air Date: September 18, 2017

  • Integrated Marketing Agency Born Out of Direct-To-Consumer Response Marketing

    Today on Fjorgecast Tim is joined by Jill Draper about his Integrated Marketing agency, Marketsmith, Inc. Marketsmith, Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. We use data to optimize brand communication and deliver greater ROI across all channels using patented algorithms and unique data products such as Jules, which predicts sales with an accuracy of 93%; and Ada, which supplements IT to build marketing technology in weeks instead of months. We believe in doing great work for our clients, in continuing education for our diversified staff, and doing good things for the world around us. Original Air Date: September 12, 2017
  • Helping Companies Grow by Improving Their Online Marketing Results

    Today on PPC Rockstars David is joined by Frederick Vallaeys the CEO of Optmyzr. Frederick Vallaeys is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. He is currently the CEO of Optmyzr, a SaaS company delivering advanced PPC optimization tools and reports to AdWords and Bing Ads advertisers globally. Previously, he served as Google’s AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals. They talk about His goal to help companies grow by improving their online marketing results. Original Air Date: September 8, 2017
  • Powerful Identification and Engagement Algorithms to Connect Brands With New Customers

    Today on Fjorgecast we are joined by Scott Lewis CEO of Kick Factory. KickFactory is a marketing platform built on top of powerful identification and engagement algorithms to connect brands with new customers. We provide managed services that give our clients opportunities to engage these potential customers about products or services they sell at scale. Original Air Date: September 5, 2017
  • The Rapid Rise of WordPress SaaS Products

    In this episode we interview WordPress pillars Dejan Markovic and Tina Tordovic of Social Web Suite as they discuss their journey to create their product Social Web Suite. SaaS based products for WordPress are growing in popularity. Developers can earn more revenue, build better products, and support their creations in more meaningful ways, but what about the impact to the community and it's open source sensibilities? Listen to this episode as we explore these topics and hear about the amazing ways Dejan and Tina support the community and work tirelessly for others. Original Air Date: September 5, 2017
  • How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences

    Today on Entrepreneur Effect Dush is Joined by Blake Morgan, a Customer Experience Futurist. Her first book is “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” Blake is adjunct faculty at the Rutgers executive education MBA program. Blake contributes to Forbes, the Harvard Business Review and the American Marketing Association. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. She has worked with Intel, Verizon Wireless, and many more. She lives in the Bay Area with her husband, daughter and their two Yorkie rescues. Original Air Date: September 4, 2017
  • Next Page